Facebook Revives Classic ‘Poke’ Feature in a New Style

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September 5, 2025
12:24 pm

California — Social media giant Facebook has brought back its classic feature “Poke” in a redesigned format to attract younger users. Once a quirky and playful interaction on the platform, Poke is being reintroduced with updates to make it more engaging and competitive.

How the New Poke Works

Meta confirmed that a new Poke button has now been added directly to user profiles, allowing people to send a Poke instantly to their friends. Recipients will immediately receive a notification when they are poked, reviving the sense of fun and surprise that made the feature popular in its early years.

Dedicated Poke Page

Alongside the profile button, Facebook has also launched a dedicated Poke Page, where users can:

View their Poke count with friends
Track Poke history
Remove unwanted pokes

The page also introduces special icons and emojis—such as the fire emoji 🔥 or “100” badge 💯—which appear as users increase their Poke streaks with friends. This system mirrors Snapchat and TikTok’s streak features, designed to keep users more active on the app.

A Strategy to Re-Engage Young Users

Industry experts suggest that the revival of Poke is a calculated move by Meta to re-engage younger audiences. Over the past few years, Facebook has seen a steady decline in youth participation, with many shifting to platforms like TikTok and Snapchat. By adding gamification elements to Poke, Facebook hopes to bring back its nostalgic charm while competing with modern rivals.

Record Growth in Poking

In March 2024, when Meta made the Poke Page easier to access through search, usage skyrocketed by 13 times in just one month. This surge indicated that the feature still holds appeal, paving the way for its official relaunch in a more modern style.

With this update, Facebook is betting that nostalgia combined with gamified interaction will help the platform maintain relevance among today’s fast-evolving social media trends.

📌 Disclaimer: This article is for informational purposes only.
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